I believe in the intrinsic capacity of design to serve as an agent of change.

I believe that design can be radical, deep, sweeping. Question everything. Design is responsible. 
What a designer chooses to make matters.

I believe in the power of the written word as a visual form of language.

I believe that design expresses culture.

I believe that good design entails research & good design equals research.

I believe in having strong and informed opinions about our world and an active stance on design to form a unique point of view.