KOTAK 811
Client : Kotak 811 // Agency : Animal, Delhi // Role : Creative Direction
How do you get Gen-Z to care about a banking page? Simple - you include them in it. Through distinctively relatable characters like a cat yyyyyparent and a crypto, ahem! finance bro, we promoted ActivMoney, @Kotak811's newest banking facility, to younger generations.
TEAM
Creative Heads Kunel Gaur, Sayantan Choudhury
Creative Direction Sheetal Raghav
Writers Janhavi Khera, Ahalya Bahuguna
Art Directors Khushi Goklani, Shantanu Atul, Anushree Agarwal
Motion Design Parth Dake, Himanshu Balodi
3D Design Amar Chaurasia, Anubhav Kesarwani
Account Management Chetan Chopra, Shwetank Shankar, Shikhar Dayal