BUMP

Client : Bump. //. Agency : Animal, Delhi. //. Role : Branding + Packaging + Creative Direction

Bump is a ready-to-drink beverages brand for Millennials, Genz and females, who prefer their alco-bev low on alcohol, low on sugar, low on calories, low on carb, and low on price but high on convenience and fitting with their on the move life style. Bump exists to provide every consumer their choice of drinks, that suits and accentuates their lifestyle, confidence and personality. 

The identity takes inspiration from the association of sound of words and shape. The logo is infused with the Jester & Explorer archetypes through its casual, expansive and easy-going cues, drawn from the Bouba (Kiki) effect. Building further, it is modern whilst retaining a sense of bounce, breadth and boldness that feels fresh.

Filled with abundance of colour, this visual world is bright and ingredient-forward which seem to be in action and interact with each other.