DEIVEE

Client : Vuvuzela Pvt Ltd . //. Role : Brand Identity Design

Deivee is the brainchild of one of the most inspiring Indian fitness evangelist and model of all time, Milind Soman.

Launched in 2017, Deivee by Milind Soman is a women’s sustainable active lifestyle brand founded by Milind Soman and Darshan M.

Deivee (pronounced as “DEVI”) is derived from the Latin word 'DEI" & Sanskrit word 'Devi' which means Goddess. Deivee is a woman, a goddess, a universal expression of strength. Deivee is the celebration of the super human capabilities of every woman, her role in this world and the strong impact she has on our culture and society. 

The logo is a butterfly, symbolic of the journey of metamorphosis undertaken by a woman. Determined in every sweaty mile she runs. Brave in walking past every disapproving glare she receives. Strong, every time her mind wins over her tired body. Effortless. That is our real woman. She is our Deivee.