GO FULL
CRYPTO

ATLANTIC BLOCKCHAIN COMPANY, CANADA

Developed the brand identity system for Go Full Crypto, a Canada-based podcast that makes cryptocurrency easier to understand.

The identity draws from Morse code, a system that transforms letters into communicable signals. Just as the podcast helps its listeners decode the complexities of cryptocurrency, its visual language positions Go Full Crypto as the key to navigating digital money.

The letters GFC were translated into Morse code to create a graphic system of dots, dashes and rhythmic patterns, connecting the coded nature of cryptocurrency with the sound signals and audio waves of a podcast.