Gillette
India

LANDOR & FITCH

Developed the packaging design and art direction for Gillette Mach3, refreshing the iconic razor line for a new generation of consumers.

With over a century of history behind the brand, the challenge was to make Mach3 feel relevant to a digital-first audience aged 18–24 without losing its established recognition. The new visual language brought fresh energy to the packaging and extended into a sharper, more contemporary e-commerce presence.