Gillette India

Client : Gillette. //. Agency : Landor & Fitch, Mumbai. //. Role : Packaging Design + Art Direction

Gillette, a leading men’s grooming brand with over 100 years of history in personal care, approached us to energise their Mach3 line of razors for a new demographic of 18-24 year olds. We took on the challenge to refresh the packaging, and breathe life into Mach3’s e-commerce presence for a new generation of digital-first consumers.

Products : Gillette Mach 3. /. Gillette Mach 3 Turbo. /. Gillette Mach 3 Bold