CRED

Client : Cred. //. Agency : Animal, Delhi. //. Role : Art Direction + Art Lead

The Fintech app that isn’t like any other Fintech app. It’s not a digital bank, a payment wallet, a UPI app, or a net banking app. It represents an entirely new model of financial prudence. We needed to find a way to make CRED stand out from all the other Fintech apps on Instagram. So we capitalised on what truly sets CRED apart i.e. its consumers. The globetrotting, notoriously difficult to impress millennials of India. Our goal was to make CRED their go-to Fintech app, of course. But also, their go-to lifestyle-cultural almanac.

Welcome to @Cred_Club, an exclusive club with inclusive content. Whatever it is, the way you tell your story online can make all the difference. It is a space where Jay-Z meets K-Pop, Versace meets Rei Kawakubo, and coffee meets kombucha.