DRY POWDER

MA Thesis Project. //. Role : Strategy + Copywriting + Branding + Packaging + Creative Direction

A paint brand calls out to cultural linguistics and identifies a space (the margin) for women to take control of the narrative, rise to power, and re-initiate a vision in a world dominated by an authoritative male gaze and a robust masculine voice.

The brand aims to redress, restore, and shift the balance of female visibility within modern society by exploring the occupation of space as a graphic, linguistic, and political expression

Paint your walls. Create a space to tell stories, build narratives and unfold histories. We use the language of battle-speak. If you are a sexist, proceed with caution. What lies ahead might leave your fragile egos greatly damaged.